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// SOUNDCLOUD Concept

Fan Powered Royalties

Company
SoundCloud
Role
Senior product designer
Year
2022
Status
Vision pitch

SoundCloud changed how artists get paid. Each listener's money follows what they actually play, not what's popular platform-wide. This concept makes that shift visible through a community experience where fans see their support count and artists see who's really listening.

  1. Vision

    A SoundCloud where fan support is visible, and where artists can finally see the people behind their plays.

    Fan Powered is built on transparency, equity, community, and empowerment. For those to land, fans need to understand how their activity influences what their favourite artists earn, and artists need to identify and engage the listeners actually driving their growth. Both sides matter equally.

    1. 01

      For fans connect with favourite artists · discover new favourites · interact with other fans · see how their activity counts toward an artist's success · be recognised as active supporters · mingle around shows and exchange picks.

    2. 02

      For artists identify and reach their fans · understand the shape of their fanbase · build direct relationships with their most engaged listeners.

  1. Fan Profile

    Profile page shows your status within the community and your recent activity.

  2. Recognition

    Track your progress and improve recognition.

    Manage your artist subscriptions.

  3. Artist Profile

    Find a vibrant and active community built around your favourite artists.

    Start subscribing to an artist's profile and gain access to it yourself.

    Engage with other fans, access exclusive content.

  4. Fan Clubs

    Contribute to a fanclub or create your own.

    Find interesting threads and discuss.

    Boost your recognition with optional features.

  5. Live Q&A

    See them in action when talking to the community and artists.

  6. Tailored Feed

    More recommendations based on your fan activity.

    Receive special rewards from your favourite artists.

Fan Profile

Profile page shows your status within the community and your recent activity.

Recognition

Track your progress and improve recognition.

Manage your artist subscriptions.

Artist Profile

Find a vibrant and active community built around your favourite artists.

Start subscribing to an artist's profile and gain access to it yourself.

Engage with other fans, access exclusive content.

Fan Clubs

Contribute to a fanclub or create your own.

Find interesting threads and discuss.

Boost your recognition with optional features.

Live Q&A

See them in action when talking to the community and artists.

Tailored Feed

More recommendations based on your fan activity.

Receive special rewards from your favourite artists.

  1. What's Next

    Validation across two parallel tracks before this concept moves forward.

    1. 01

      Collaborate with Data analysis Scan for top fans of the most-listened-to creators over the last 12 months. Core engagement actions: listening time, likes, comments, reposts.

    2. 02

      Collaborate with UXR for in-depth validation What supporting a creator looks like. Evaluate the network's support level. Understand what community means to users. Gauge understanding of FPR.