Adaptive Journeys
Making the landing destination adapt to the shopper and the seller.
How long the journey is, what the destination looks like, and how we tell which is better.
“I lead design for products used at scale, turning strategy into frameworks teams can build on and keep coherent as things grow.”
Making the landing destination adapt to the shopper and the seller.
How long the journey is, what the destination looks like, and how we tell which is better.
Twelve shopping surfaces, one component system.
26 components, 12 adopting teams, two designers led.
Closing the gaps in creating, adding to, and editing SoundCloud playlists.
Designing the consumer-side experience for SoundCloud's fan-powered royalty model.
Product designer based in Berlin with ten years of experience, currently at Meta.
I stumbled into UI/UX as a final-year student in Jordan, mostly out of curiosity. The program didn't really teach it, so I picked it up on my own and used my graduation project as an excuse to try designing a full app end-to-end. Samsung came across it and offered me an internship.
That set the tone for what came next. I moved to Germany and kept following the work: commerce first, then travel, then music, and now back to commerce at Meta.
Lately I've been working with AI agents in my own flow: sparring on concepts, raising spec quality, and shipping quality fixes and bug tickets directly in code.
Detailed CV ↓Building intelligent systems that work for me, from multi-agent workflows to Figma-to-code bridges. If it doesn't exist yet, I ship it myself.
As the lead designer for Shops across Instagram and Facebook, I shape roadmaps, build coherence frameworks, and connect product direction to real buyer and seller needs.
Turning ideas into working prototypes with Cursor, Figma Make, and Claude Code. Getting something real in front of stakeholders early changes the conversation.
Visual systems that scale, hierarchy that earns attention, interactions that feel inevitable. Execution is the craft. Spacing, states, transitions, the cases nobody asks for but everyone notices.
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